
Maurice
Founder
Science-based strength and movement coaching to break plateaus and build lasting results.
See details →● Online · Rise Crouch End

Learn to lift weights safely, and carry it for life.
Tuesdays and Fridays at 7pm · Starts Tuesday 27 October 2026 · £497 for 12 sessions
Hidden Strengths 1.0 is a 6-week beginner strength training programme for women over 50 (women over 40 are also welcome), in a small group of up to 10 women at Rise Fitness in Crouch End, North London. It is taught by Anita Goa, a Level 4 Strength & Conditioning Coach.
Strength training doesn’t have to be intimidating or confusing. Taught clearly and progressively, it supports your life instead of becoming another thing you “should” do.
In 6 weeks you’ll learn how to train safely, and why you’re doing what you’re doing. You’ll leave more confident in the exercises, and more confident in yourself.
Preview imagery matches your class card. More photos coming soon.

Strength, bone density and energy often shift in midlife, and many women worry about muscle loss (sarcopenia) or bone health. Strength training is one of the most evidence-led ways to support healthy ageing. Taught calmly and progressively, it becomes a source of confidence, not pressure.
“It has changed my perception of my own body and what I am capable of. What I valued most was the personal care and attention, the clear instructions, and the attention to detail with the exercises. Anita taught me so much about body awareness and alignment.
Do it! It’s the best decision I made.”
Anita is a Norwegian American who spent over 20 years working in fitness and yoga in New York. She moved to London with her family 12 years ago, for the lifestyle and to be closer to Norway. At 56, she is a yoga teacher and strength and conditioning coach who believes ageing is a gift, not a limitation.


At 50, after a herniated disc, spinal stenosis and sciatica, she committed more deeply to strength training. It changed how she trusts, supports and lives in her body. Hidden Strengths grew from that experience and from decades of yoga, strength training and teaching. She created it so more women can learn the same skills and feel empowered as they age.
Empowered ageing is about how you want to feel, move, live and experience yourself every day, for life.
Learn more at www.anitagoa.com
Start with a beginner programme that teaches the foundations: safe technique, how to choose your weights, and how to progress gradually. That is what Hidden Strengths 1.0 does over 6 weeks and 12 sessions, in a small group of up to 10 women at Rise Fitness in Crouch End.
No. The programme is built for beginners, including women who have never touched a barbell, and for women who lifted years ago and want to learn it properly.
Strength training is widely recommended for bone health, but the right approach depends on you. Women with osteopenia, osteoporosis, arthritis or an injury are welcome. Please email me before booking, using the “Send email” button on this page, so I know how to adapt the exercises for you. If you have a medical condition, check with your GP to be sure this programme is right for you.
It is designed for women over 50, and women over 40 are also welcome.
It’s fine to miss a few. You need to attend at least 9 of the 12 sessions, and be there for the first session. I recommend the whole first week so you get the foundations properly. The first session is essential so the group can progress together, and so you can progress individually.
That’s part of what you’ll learn. Every exercise can be adapted or substituted for your body.
Comfortable clothes you can move in. We typically train barefoot or in socks. I recommend barefoot shoes, but they’re not essential to begin with. Socks are fine.
A notebook and pen, a water bottle, therapy balls and a calisthenics resistance band. I’ll send details when you sign up.
Each session is 75 minutes, with a small group of up to 10 women so you get individual guidance.
At Rise Fitness in Crouch End, North London, on Tuesdays and Fridays at 7pm, from 27 October to 4 December 2026.
Work with a dedicated coach on your goals, schedule, and movement, perfect alongside group classes.
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